# Ganesh Mali > Ganesh Mali is an Indian entrepreneur and the Founder & CEO of Fortune Cloud Technologies (IT training and placements) and Cravita Technologies (EdTech, SaaS, and digital and performance marketing). He is a digital and performance marketing leader, mentor, and webinar speaker. Official website: https://www.ganeshmali.com/ Summary file: https://www.ganeshmali.com/llms.txt ## Quick facts - Full name: Ganesh Mali - Current roles: Founder & CEO, Fortune Cloud Technologies; Founder & CEO, Cravita Technologies - Also: Mentor and webinar speaker for founders, marketers, and colleges - Career start: 2012, in the Pune IT ecosystem - Students trained: 5,500+ - Students placed: 4,000+ - Years building: 14+ - Companies founded: 2 - Recognition: Lokmat Excellence Awards 2025 - Focus areas: Entrepreneurship, Digital Marketing, Performance Marketing, Business Growth, EdTech, Personal Branding - Email: ganeshtapasvi@gmail.com - WhatsApp: +91 97818 31001 ## Biography My entrepreneurial journey began with a simple belief: the right skills and opportunities can transform lives. Since starting my career in 2012, I have focused on technology education, career development, business growth, and digital innovation. Along the way, digital and performance marketing became the engine behind every venture I built. As Founder & CEO of Fortune Cloud Technologies, I work toward bridging the gap between education and employment. As Founder & CEO of Cravita Technologies, I build technology and marketing solutions that help businesses and educational institutions grow. Today, my mission is to build scalable businesses, empower people with practical knowledge, and share the lessons I learn along the way. ## Journey - 2012, The starting point: Began my career in the Pune IT ecosystem and found a clear purpose in career-focused technology education. - 2015, Scaling Fortune Cloud: Built a practical training model, and the digital marketing engine behind it, connecting industry demand with placements. - Growth, Founding Cravita Technologies: Expanded into EdTech products, SaaS solutions, and performance marketing services for businesses. - 2025, Lokmat Excellence Awards: Recognised for the mission of making skill-building directly useful for careers. - Today, Building, mentoring, teaching: Leading two ventures and teaching digital and performance marketing to founders, marketers, and students. ## Roles - Founder & CEO, Fortune Cloud Technologies: Built a training-to-placement ecosystem delivering full stack, cloud, DevOps, data, and digital marketing programs for thousands of learners. - Founder & CEO, Cravita Technologies: Leading EdTech and SaaS products alongside performance marketing, lead generation, and automation services for growing businesses. - Mentor & Webinar Speaker, Founders, Marketers and Colleges: Teaching digital and performance marketing, growth planning, and execution discipline through webinars and workshops. ## Ventures ### Fortune Cloud Technologies - Website: https://fortunecloudindia.com/ - Role: Founder & CEO - Summary: IT training, industry-relevant skills, and placement-focused career development. Fortune Cloud Technologies bridges the gap between education and employment. Learners build practical, industry-relevant skills through structured programs, real projects, and dedicated placement support that turns training into careers. Its growth is powered by data-led digital and performance marketing that brings in student enquiries and converts them into enrolments. Offerings: Full Stack Development, Cloud and DevOps, Data Science and AI, Digital Marketing Training, Placement Support, Career Mentoring. ### Cravita Technologies - Website: https://cravitaindia.com/ - Role: Founder & CEO - Summary: EdTech products, SaaS solutions, and digital and performance marketing services for businesses. Cravita Technologies builds technology-driven solutions that help businesses and educational institutions grow, from EdTech and SaaS products to performance marketing, lead generation, and marketing automation systems that bring in demand and convert it into revenue. Offerings: Performance Marketing, Lead Generation Funnels, SEO and Content, EdTech Platforms, SaaS and CRM Products, Marketing Automation. ## Digital and performance marketing expertise - Performance Marketing: Meta and Google Ads campaigns planned around cost per lead, conversion rate, and return on ad spend. - Lead Generation Funnels: Landing pages, forms, offers, and follow-up flows that turn traffic into qualified enquiries. - SEO and Content Marketing: Search-first content and websites that build organic visibility and trust over time. - Analytics and Tracking: Pixels, conversion tracking, and dashboards so every rupee of spend is measured. - CRM and Automation: Lead management, WhatsApp and email follow-ups, and sales pipelines that close the loop. - Personal Branding: Founder-led content on LinkedIn and Instagram that compounds credibility and inbound demand. ## Topics Ganesh Mali speaks and writes about - Entrepreneurship: Starting and growing a business from the ground up. - Business Growth: Sales, marketing, team building, and scaling operations. - Digital Marketing: Lead generation, performance marketing, and personal branding. - Technology & AI: Using technology and AI to improve business outcomes. - Leadership: Building teams, developing systems, and making better decisions. - Careers: Skills, proof of work, and positioning that get people hired. ## Education - Symbiosis Institute of Business Management, Pune: Master of Business Administration (MBA), Business Administration, Management and Operations, 2013-2015 - DHB Soni College: Bachelor of Science (BSc), Computer Science, 2007-2011 - CB Khedgi's College, Akkalkot: Higher Secondary Certificate (HSC), 2005-2007 - Shree Sharada Mata English Medium School, Akkalkot: Secondary School Certificate (SSC), 2005 ## Recognition and media - Lokmat Excellence Awards 2025: Recognised for the mission of making skill-building directly useful for careers. - Press features, event moments, and Instagram updates: https://www.ganeshmali.com/media ## Webinar: Digital & Performance Marketing Masterclass Page: https://www.ganeshmali.com/webinar Format: Live online webinar. Language: English and Hindi. Host: Ganesh Mali. Who it is for: - Business owners who want predictable leads instead of random referrals. - Founders and startups planning their first paid campaigns with a limited budget. - Marketers and freelancers who want to run campaigns that are measured on results. - Students and job seekers building a career in digital and performance marketing. Modules: 1. Digital marketing foundations: How customers discover, compare, and buy online, and where each channel fits in the journey. 2. Performance marketing on Meta and Google: Campaign structure, audiences, creatives, budgets, and bidding that keep cost per lead under control. 3. Landing pages and lead generation funnels: Offers, forms, and follow-up flows that convert clicks into qualified enquiries. 4. Tracking, analytics, and attribution: Pixels, conversion events, and the metrics that matter: CPL, CAC, conversion rate, and ROAS. 5. SEO, content, and personal branding: Building organic demand and founder credibility that lowers your paid acquisition cost. 6. AI and automation for marketers: Using AI tools and CRM automation to create faster, test more, and follow up on every lead. ### Webinar FAQs Q: Who is the Digital & Performance Marketing webinar for? A: Business owners, founders, marketers, freelancers, and students who want to understand how digital and performance marketing generates leads and revenue. Q: Do I need prior marketing experience? A: No. The session starts with the foundations and builds up to campaign strategy, tracking, and optimisation, so beginners and practitioners both benefit. Q: Will the webinar cover Meta Ads and Google Ads? A: Yes. Campaign structure, audience targeting, creatives, budgets, and how to measure cost per lead and return on ad spend are core parts of the session. Q: Who is hosting the webinar? A: Ganesh Mali, Founder & CEO of Fortune Cloud Technologies and Cravita Technologies, an entrepreneur and digital and performance marketing leader. Q: How do I receive the joining link? A: Register on https://www.ganeshmali.com/webinar with your email and WhatsApp number. The joining link and schedule are shared with registered participants before the session. ## Collaborate Ganesh Mali is open to: - Business Collaboration: Partnerships, joint ventures, and growth initiatives. - Speaking & Podcasts: Keynotes, panels, interviews, and podcast conversations. - Marketing Workshops: Digital and performance marketing sessions for teams and colleges. - Technology Initiatives: EdTech, SaaS, automation, and digital transformation. Send an enquiry at https://www.ganeshmali.com/collaborate or email ganeshtapasvi@gmail.com. ## Profiles - LinkedIn: https://www.linkedin.com/in/ganeshmali1001 - Instagram: https://instagram.com/ganeshmali_official - X (Twitter): https://x.com/ganeshtapasvi - Facebook: https://www.facebook.com/ganeshmali1001/ ## Insights articles All articles: https://www.ganeshmali.com/insights